This is not uncommon...
Have you looked at your website through your prospective client / customers eyes? Have you thought about what’s in it for them? I think I might know the answer to that.... I would say that no you haven’t. You are focused on YOU & YOUR BUSINESS & I’m really sorry to have to tell you that your potential customers don’t care about you. They care about them and what’s in it for them.
Is your website grabbing them, engaging them, connecting with them?
Or have they bounced back to Google in the time it's taken you to read this sentence...?
I think I know the answer to that one too... I see time and time again business owners who are trying to do their own websites, points for effort but they're not marketers, they're not web designers and most of the time their sites look horrible.
Are you guilty of being one of these people....? These simple questions will help you answer that...