Here's a few things you should include on this popular page...
This is your chance to make your business stand out by building a personal connection with potential customers.
Include why you started your business, the problem you had and how you tried to solve it. Add your expertise and press, awards or degrees that will provide credibility.
And don't forget your call to action.
Your Company's Information...
Include your company's mission statement and values to show you care. Highlight your best-selling products, share who uses them (your target market) and how your products or services solve their problem. This is to help costumers identify and see how their similar problems can be solved.
Call to Action
A call to action should be an offer giving the potential costumer something of value in return for something else. Depending on your sales style, a more assertive approach would be a "Buy Now" button and a link to your shopping page.
A softer approach would be to provide incentive such as a discount on costumers' first purchase or free shipping once they sign up to receive email notification from you.
By nurturing costumers through email, you have the opportunity to create a long-term relationship and create more sales!