This is not uncommon...
Have you looked at your website through your prospective client / customers eyes? Have you thought about what’s in it for them? I think I might know the answer to that.... I would say that no you haven’t. You are focused on YOU & YOUR BUSINESS & I’m really sorry to have to tell you that your potential customers don’t care about you. They care about them and what’s in it for them.
Is your website grabbing them, engaging them, connecting with them?
Or have they bounced back to Google in the time it's taken you to read this sentence...?
I think I know the answer to that one too... I see time and time again business owners who are trying to do their own websites, points for effort but they're not marketers, they're not web designers and most of the time their sites look horrible.
Are you guilty of being one of these people....? These simple questions will help you answer that...
1. Is your Website optimized for mobile or tablet size?
2. Do you know EXACTLY (down to the details) who your target market is with your business and your website?
Do not say everyone! No, no, no. Be super clear about who you are wanting to attract in your business and guess what, they will start falling from the sky!
Why? Because when you are super clear you can then adjust your message to the right market the way your ideal customer needs to be reached. If you don't know or are confused or are trying to market to everyone then your message is diluted and confusing.
3. Are you using images to connect with your browsers?
In a world where there are so many options, so much noise and so many distractions, our attention spans are much shorter.
You have such a small window to grab your browsers attention and make them FEEL they need to spend more time on your site or engage with you. A picture tells a thousand words in a split second but not just any old picture, there is a huge skill in knowing the right images to use.
4. Is your potential customer 100% clear on what you want them to do when they are on your site?
If you are a little confused with it then your browsers are a lot confused! Confusion leads to inactivity, every single time. Want them to "Read More' or "Click here" or "Buy Now" then tell them to.
People love to be lead...
They love it just to be easy... So make it easy for them to engage and interact with you and your site and they will be coming back for more!
Stop trying to be good at everything...
The reality of it is that we as entrepreneurs start our ventures because we have a skill or an idea and we actually have the fire in our bellies to forge ahead and make it happen.
We can't possibly be good at everything so stop trying! It's ok to let it go and get an expert to help you sort out the details you don't know how to do. You'll get a much better end result which is imperative to the success of your business especially with something as important as your website.