Time to build your brand.
Below are 7 steps to building a brand. Brand-building is mostly about persistence, patience, and a little bit of gumption.
Step #1: Gather the troops.
Bring together your teammates and a few of your closest friends. Brand-building is about discovering your story and expressing your passion and values. Ask each person for three adjectives to best describe what your company stands for.
Step #2: Find photographs.
Having a clear idea of how to visually express your brand is key. Get as many magazines as you can and tear out all of the pictures that speak to you. Or go online to Getty Images or iStock to search for images. If you run a bakery that serves up happy cupcakes, perhaps bright yellow daffodils are a part of your photo collection.
To make your brand really come to life, think of your brand as a living, breathing person. Is your company solid and stalwart like Abe Lincoln? Gregarious and outgoing like Oprah? Or dashing and adventurous like Richard Branson?
Now that you have your brand collage, it’s time to build your logo – the anchor of your brand. Hire an agency like Egami Creative to design a professional logo. As a rule, the simpler the better for logos. (Think Apple or Nike.) Complex logos are confusing for customers and can be hard to reproduce in the printed and digital environments.
Once you have your logo, you’re ready for a website! More and more customers are looking for businesses online – or through their mobile phones. So be sure to set aside the time and resources to build a website that shows that you’ve got cyber style. We at Egami Creative specialize in small business website design and would love to help you with a new website to suit your business needs.
Step #6: Order your business cards.
Business cards are still a highly effective way to cement a new relationship with a potential customer. Make sure the card is of quality paper. Make sure your colors match your color palette. Don’t forget your fonts! And try not to cram too much information on your card.
Step #7: Wow the world.
Hooray! You’ve got the building blocks of your brand in place. Make sure it all matches and works together as a happy family. And then, go sell your stuff!