Whats the difference between a mobile website & an app?
The key differences are that mobile sites don’t need to be downloaded, are available to all, easier to build, and do not need approval. Apps take advantage of the native handset applications like the camera, gyroscope and push notifications.
The most obvious difference is that an app is usually downloaded from iTunes or the Android Market, whereas a mobile website can run on your mobile’s browser. There are pros and cons to downloading. Having to download an app is probably too much of a hurdle to ask a first time customer who plans to make one purchase. Whereas a regular customer could well find an app very convenient versus typing in your website address on a tiny keyboard.
A definite upside of mobile websites is that they update automatically and so not require the customer to download the latest update if you come out with a new version – unlike apps.
Available to all
A mobile website is usually just a distilled version of your normal website. It can run on any phone with a browser. This means people who don’t like downloading apps (or don’t understand how) can access your website. Likewise any smartphone customer can access your website – not just iPhone or Android phone customers. If you just have an app then only those who are able to download the app have access.
A mobile website is relatively easy to create. This is mainly due to “device detection software”. This software can detect the mobile phone handset type and deliver a mobile browsing experience suited to the screen size and resolution. There is no need to create separate apps for Apples, Androids, and Blackberrys etc.
No authority needed
You have to meet Apple or Google’s app store requirements before they’ll allow you to offer an app through iTunes or the Android Market. There are ways to do this from your website but you may face legal issues and your customers may face warranty issues.
Is a Strong Home Page Key to my site?
Q : I just started a service-based business and I am building my website. I am getting a lot of different advice from many different people and not sure where to start. Can you give me some simple, proven strategies to make the most of my site?
A : Depending on the purpose of your site, there are many different approaches one can take to achieve the desired outcome, but there is a fundamental principal that is key to creating a profitable website vs. one that is not so profitable. That is having a strong home page that speaks directly to your ideal customer.
Don't start off by talking about you. It is tempting to build up your credibility on the home page, but it really is best to save that information for the About page - where people will naturally look when they want to know more about you and your services.
Before people want to know about you, they want to know what you can do for them. They're thinking, "What's here for me?" You want to clearly describe and speak to your ideal clientele.
You also want them to take one look at your home page and say, "Wow! She is talking to me! This is exactly what I've been looking for! I want to know more."
5 Things That Belong on the Front Page of Your Website
In business, you only get one chance to make a good first impression, and your company's website is no different. When customers arrive at your site they should instantly have a clear understanding of who you are and what you do. But statistics show that many small-business websites lack the basics, which puts them at risk of losing a customer with just one click.
The relationship between a customer and a business is based on trust. Is your website customer-friendly? Start with the five things that belong on the front page of every business website.
1. Contact information: A recent survey by Chantilly, based local media and advertising research group BIA/Kelsey indicates that nearly 75 percent of small-business websites don't have an email link on their homepage. And six out of 10 don't have a phone number.
Minimally, your site should have a clear email link and a phone number. If you have a physical location, consider including the full address with the state and zip code, as well as a map and directions.
If you still don't have a mobile-optimized version of your website you're most likely turning away potential customers without even knowing it.
Consider the numbers: Nearly half of all adults use a smartphone, according to recent findings by the Pew Internet and American Life Project. Ninety percent of those smartphone owners say they use the device to check email, twitter, facebook and surf the web. That's not counting people who use other mobile devices, such as tablets, to access the web.
With mobile internet traffic on the rise, you might think small businesses are developing mobile-optimized websites. But you'd be wrong. Only 26 percent of small businesses have a mobile website. That's a growing problem -- especially for local businesses.
Here's a real example of how customers get turned away...
"A recent excursion I had with a friend downtown Vancouver. We were on the move, smartphones in hand, looking for a particular restaurant -- which will remain nameless -- to grab a bite to eat. I used my iPhone4 to look up the restaurant's website but all I saw was a white screen with two links to download PDF files of the lunch and dinner menus.
No contact information. No hours. No easy-to-read menu. Sorry, no business from me!"
Get the website you've always wanted and easily manage it yourself with our CMS (Content Management System). We'll design your custom site using our Site Builder, then empower you to esily update and manage it on your own when it's finished, at no additional cost!
3 Reasons Your Winery Needs a Mobile Website
There is no doubt that smart phones are changing the way we live. It's no surprise that major retailers have integrated mobile as part of their overall marketing strategy. But what about mobile for wineries? Is it important to have a mobile presence? How can this channel drive overall traffic and revenue? We believe that it is important and can drive traffic and revenue, here are three reasons why.
Beginning this week, businesses and brands will start to notice significant changes and enhancements when using Facebook Pages. Among other things, you'll be able to assign up to five different degrees of access for Page administrators and gain access to real-time analytics surrounding popular activity metrics. You'll also see an entirely new user interface -- complete with an optional messaging platform for fans to correspond with your business and brand.
These changes, along with others, are certain to get people talking about just how far Facebook is pushing the business and brand Page envelope -- and to what extent the social-networking giant is helping or hurting.
Starting with the user interface, businesses will find themselves in the same situation as individual users did last month: Presented with Facebook's new Timeline feature that was optional at first, and then as mandatory as breathing. Come the end of March, Timeline will become a fact of life for all Pages. It's an offer that you actually can't refuse.