DO Most People Want to Pay Monthly for Web Design?
FaceBook, Pinterest or Twitter: Do You Know Where Your Customers Really Hang Out?Does anyone from your target audience use Instagram? Do your customers in rural areas spend as much time on social media as your city-dwelling customers?
These are the types of questions all companies need to ask before they invest time and money in a social media campaign. If you don't know where your customers spend time online, you can't be sure you'll reach them.For example, 71 percent of women use social media as compared with 62 percent of men. More city dwellers spend time on social media (70 percent) than those who live in rural areas (61 percent).
This infographic illustrates which demographics spend time on social media.
It also features some network-specific insights:
- Pinterest appeals most to rural residents, women and those with middle- to high-level incomes.
- Instagram appeals most to urban residents and 18-29 year olds.
- Facebook is the most popular social media site among adults, followed by LinkedIn.
If you are using Yellow Pages for your SEO... Cancel it Now if you can!
Our client www.nationaltire.ca made an agreement with Yellow Pages and was locked into using their SEO services for years on a yearly contract . This contract was signed before we started working with the client, so it was too late for us to save them from this one...but read on to see how we saved them over $9000 a year from the next one...
10 Ways to Write Content That Ranks High on Google!
Since its arrival on the online scene, search engine optimization (SEO) has put us in a difficult position. Do you write for people or the search engine algorithms?
Thankfully, we no longer have to choose... According to Content Verve, Google actually prefers natural-sounding content--as do, obviously, your readers.
Besides, what's the point of landing a high Google rank if your content won't turn people into customers?
The infographic below goes on to explain 10 ways we can ensure your content will land a top spot in Google's search results.
Your LOGO is the face of your company!
It will often be the first thing people see and the main thing they remember. If asked, most of us could name at least a few iconic logos, whether it be Mercedes 3 Pointed Star which depicted the three modes of transport, land, sea and air or Coca-Cola's cursive script or the namesake bird of Penguin Books. And that's the whole point: You invest time in crafting the perfect logo so it will stick in people's minds.
"Other people have to be able to speak for your brand," says Jonah Berger, author of Contagious: Why Things Catch On (Simon & Schuster, 2013). "You love your company, you think your company is great, but if you're not around, what are people going to be able to remember? And what are they going to tell others?"
The best logos have several things in common. Below are five keys to a successful logo.
The first element of many killer logos is simplicity. "A good way to think about simplicity is how many moving pieces are there in the logo," Berger says. For instance, the old Apple logo was rainbow-colored, while the current one is rendered in solid black or simple grayscale. That newfound simplicity makes the logo easy to look at, which customers appreciate.
The easier it is to process things, the more we like those things. For that reason, most brands want to present a simple aesthetic that is easy for consumers to digest. Other major brands such as IKEA, IBM and Coca-Cola follow this rule. It's hard to find iconic logos that have more than two or three colors.
Whats the difference between a mobile website & an app?
The key differences are that mobile sites don’t need to be downloaded, are available to all, easier to build, and do not need approval. Apps take advantage of the native handset applications like the camera, gyroscope and push notifications.
The most obvious difference is that an app is usually downloaded from iTunes or the Android Market, whereas a mobile website can run on your mobile’s browser. There are pros and cons to downloading. Having to download an app is probably too much of a hurdle to ask a first time customer who plans to make one purchase. Whereas a regular customer could well find an app very convenient versus typing in your website address on a tiny keyboard.
A definite upside of mobile websites is that they update automatically and so not require the customer to download the latest update if you come out with a new version – unlike apps.
Available to all
A mobile website is usually just a distilled version of your normal website. It can run on any phone with a browser. This means people who don’t like downloading apps (or don’t understand how) can access your website. Likewise any smartphone customer can access your website – not just iPhone or Android phone customers. If you just have an app then only those who are able to download the app have access.
A mobile website is relatively easy to create. This is mainly due to “device detection software”. This software can detect the mobile phone handset type and deliver a mobile browsing experience suited to the screen size and resolution. There is no need to create separate apps for Apples, Androids, and Blackberrys etc.
No authority needed
You have to meet Apple or Google’s app store requirements before they’ll allow you to offer an app through iTunes or the Android Market. There are ways to do this from your website but you may face legal issues and your customers may face warranty issues.
Is a Strong Home Page Key to my site?
Q : I just started a service-based business and I am building my website. I am getting a lot of different advice from many different people and not sure where to start. Can you give me some simple, proven strategies to make the most of my site?
A : Depending on the purpose of your site, there are many different approaches one can take to achieve the desired outcome, but there is a fundamental principal that is key to creating a profitable website vs. one that is not so profitable. That is having a strong home page that speaks directly to your ideal customer.
Don't start off by talking about you. It is tempting to build up your credibility on the home page, but it really is best to save that information for the About page - where people will naturally look when they want to know more about you and your services.
Before people want to know about you, they want to know what you can do for them. They're thinking, "What's here for me?" You want to clearly describe and speak to your ideal clientele.
You also want them to take one look at your home page and say, "Wow! She is talking to me! This is exactly what I've been looking for! I want to know more."