1) Mobile Traffic is Growing
According to StatsCounter, mobile traffic is around 7.25% of all web traffic. It was only 1% three years ago. (source)
On our platform we are seeing over 10% of the traffic from mobile phones with several wineries in the 15-18% range. (If you want assistance calculating your percentage, it's really easy to do if you have Google Analytics installed - This e-mail address is being protected from spambots. You need JavaScript enabled to view it )
2) Your Regular Website isn't Going to Cut It
You only have to surf your regular website on a mobile phone to figure out it's probably not going to cut it. Flash photo galleries won't display on the iPhone and the performance is terrible on Android phones. You have to pinch and zoom to read the content. Adding something to your cart is next to impossible. It takes forever to load pages. The whole customer experience is terrible.
Visit your winery website on a mobile phone. Then visit a site like www.twistedoak.com,www.opusonewinery.com, or our mobile site at egamicreative.com to see how a mobile optimized website should react.
3) Consumers are Buying Wine through Mobile Devices
In general, 50% of mobile phone owners are using their device to shop online or to assist while shopping in stores (source).
We are seeing consumers viewing emails on their mobile phones (16% of them) or using Twitter or Facebook apps on their mobile phones. From these emails or from these apps, they click links to wines, and then view and purchase these wines on their mobile devices.
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As a winery, it's pretty easy to get a mobile website. Most of the solutions are relatively cost effective and fairly easy to implement. It's a great opportunity to improve your customers experience and it's early enough that you can be ahead of your competition and of course brag about it! Contact us to get started
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E-Commerce, Marketing | Andrew Kamphuis
