After years of working with small business owners, we’ve heard every excuse under the sun for why any given company doesn’t need to have a website. “But my industry isn’t technical,” we hear as one common refrain. Another excuse, “I just don’t have time to put together the content and time to get a website right now,” comes from business owners who haven’t kept up with just how simple it is to get a website designed and launched can be these days.
With Egami Creative you can have a new website up and running within an week, for a very affordable fee. So whatever your excuse may be for not having a website, it’s time to give it up! The following are just a few of the reasons your small business needs a web presence built ASAP:
Customers pre-qualify the businesses they’ll work with in the future by checking their websites.
With Egami Creative you can have a new website up and running within an week, for a very affordable fee. So whatever your excuse may be for not having a website, it’s time to give it up! The following are just a few of the reasons your small business needs a web presence built ASAP:
Customers pre-qualify the businesses they’ll work with in the future by checking their websites.
According to research conducted by marketing agency Hubspot, as many as 78% of internet users conduct product research online before pursuing a transaction. This encompasses both users who are looking for places to buy products online and those who are conducting research on local businesses that they’ll eventually go on to buy from.
To see this effect in action, think about how you pre-qualify the businesses you’ll work with in your own life. If you’re looking for a new auto repair mechanic, you probably won’t just drive around your neighborhood and drop your car off at the first shop you find. Instead, you’ll take the time to read reviews and check websites online, using the information found throughout this process to determine where you’ll eventually spend your hard-earned dollars.
As a result, if your business isn’t online, you’re missing out on a crucial part of this product and business research process – simply being found by your customers in the first place!
Not having a website risks losing business to your web-savvy competitors
However, you aren’t just at a disadvantage if your website isn’t available for this initial consumer research period. Your chances of coming out on top of a future customer’s decision-making process become even slimmer if your competitors are more active online than you are!
Smart businesses recognize that having a website is a non-negotiable part of their marketing and branding initiatives. Even companies that sell sub-par products or services are aware that many of their deficiencies can be overcome through the deployment of a professional-looking website (when it comes to courting new customers, that is). We all judge books by their covers – so if your customers can’t even find your “book” (or website, in this case), you’re starting off from a much more negative brand perception than your web-savvy competitors.
If you don’t have a website and your competitors do, you’re losing out on business – plain and simple. Take an hour or so today to set up your first business website in order to avoid missing out on even more potential sales in the future.
To see this effect in action, think about how you pre-qualify the businesses you’ll work with in your own life. If you’re looking for a new auto repair mechanic, you probably won’t just drive around your neighborhood and drop your car off at the first shop you find. Instead, you’ll take the time to read reviews and check websites online, using the information found throughout this process to determine where you’ll eventually spend your hard-earned dollars.
As a result, if your business isn’t online, you’re missing out on a crucial part of this product and business research process – simply being found by your customers in the first place!
Not having a website risks losing business to your web-savvy competitors
However, you aren’t just at a disadvantage if your website isn’t available for this initial consumer research period. Your chances of coming out on top of a future customer’s decision-making process become even slimmer if your competitors are more active online than you are!
Smart businesses recognize that having a website is a non-negotiable part of their marketing and branding initiatives. Even companies that sell sub-par products or services are aware that many of their deficiencies can be overcome through the deployment of a professional-looking website (when it comes to courting new customers, that is). We all judge books by their covers – so if your customers can’t even find your “book” (or website, in this case), you’re starting off from a much more negative brand perception than your web-savvy competitors.
If you don’t have a website and your competitors do, you’re losing out on business – plain and simple. Take an hour or so today to set up your first business website in order to avoid missing out on even more potential sales in the future.
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