"I own my own company and didn't think a website was of much value to me..."
He had a client that kept telling him he needed to be online, and he didn’t see the point. Gorm finally relented, hired us to build and optimize his website, and now his attitude has had a 180 degree change. His response now that he has a successful website?
"If I knew then what I know now, I'd have done this years ago. I've more than made back the expense. I can't believe everyone doesn't do it!"
So the question I get asked, especially by people like Gorm who didn’t think he needed a website, is what should it have?
- Information about YOU. Yes, you. This is especially important for small businesses. People want to know who they are dealing with. And yes, that means photos too! (As someone who doesn’t like to be the subject of photos, I understand the reluctance. But it’s important. See, here’s my photo on my website.)
- Information about what your business does. This is especially important for service-based businesses. People are coming to your website to find out what you offer. So you need to tell them. Specifically. (With rates and photos, if possible.)
- A way to contact you. Frequently people are overly concerned with the appearance of the website and they forget the simple things like contact information. At the very least you need to list a phone number or an email address. I recommend both as well as a contact form.
- A reason to contact you. Also called a “Call To Action,” you need to give the people who land on your site, the people who are looking for what you offer, a reason to take the last step and contact you. It could be a simple “Call us today for a free estimate” or a special offer or discount if they fill out the contact form. It doesn’t have to be complicated, it just needs to be compelling.