Time to build your brand.
Below are 7 steps to building a brand. Brand-building is mostly about persistence, patience, and a little bit of gumption.
Step #1: Gather the troops.
Bring together your teammates and a few of your closest friends. Brand-building is about discovering your story and expressing your passion and values. Ask each person for three adjectives to best describe what your company stands for.
Step #2: Find photographs.
Having a clear idea of how to visually express your brand is key. Get as many magazines as you can and tear out all of the pictures that speak to you. Or go online to Getty Images or iStock to search for images. If you run a bakery that serves up happy cupcakes, perhaps bright yellow daffodils are a part of your photo collection.
To make your brand really come to life, think of your brand as a living, breathing person. Is your company solid and stalwart like Abe Lincoln? Gregarious and outgoing like Oprah? Or dashing and adventurous like Richard Branson?