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2. Have a plan & post consistently
Engage your audience and make your social media profiles stand out for the right reasons
Before we get into how to market to your clients on social media, it is important to understand why so many advertisers are calling it their preferred way to market in an ever-changing world:
Now you know the why, here is the first in our series of social media tips for small businesses:
1. Know your audience
There are no one-size fits all solution to Social Media Marketing, the difference in audiences and platforms means there is a variety of channels and methods to get your message out. By getting to know who your audience is, you’re better able to identify their needs, likes, and desires. It also helps to know which platform will be the best way to communicate with your tribe and how they consume media.
That boost button = wasted money...
Guess what? You should NOT be boosting those posts... What should you do instead? Create an Ad from an existing post on your page.
We know that Boost Post button comes up in your business page everytime you send out new posts. It's very intriguing to click, isn't it? Especially that it offers such quick and easy steps to promote your posts. After doing some research and some tests ourselves, we believe that it's NOT the way to go. Instead, Facebook offers you to create a more complex Ad by choosing "Create Ads" in the right corner of your page.
It simply gives you better options to reach your marketing objectives...
Check out this video which shows you step by step how to boost your post for the best return on your dollars spent...
A lot has changed since Facebook entered marketing scene. Facebook has 1.18 billion daily active users. Let’s put that in perspective. That’s over 5X the population of the United States, 15% of the world population … and it’s still climbing. Not to mention the amount of time people spend on Social media, the average user spends 50 minutes per day with Facebook properties.
A few things to keep in mind, especially when you're new at promoting posts for your business:
1. Start by having a goal in mind.
Whether to get viewers, followers or creating a brand awareness. You should always have that goal in mind when creating ads. Think of contents and choose words wisely when promoting a campaign. What do you want people to take from this post and how can you achieve that with the ads you're planning to boost.
2. Pick your targets.
Think about who you would like to target with the posts that you want to boost. Optimize the traffic by specifying locations, ages, interests and other detailed targetings.
We are all aware of the benefits that come along with having a stellar social media following. By now, most trend-worthy brands exist on social platforms and have a good handle of keeping things afloat but if you want to stand out, you need to over exceed in your industry to make it to the top.
Below are three reasons why opting to hire an agency to put a little pep in your step will boost your feeds and profit.
1. Strategy Planning
Want to start a campaign? Launch a new product? Perhaps rebrand your business?
Social media agencies have more experience. Period!
Social media agencies can also help with measuring your community management efforts. Measurement is perhaps the most crucial part to any marketing effort. While measuring direct ROI on social media is difficult, some agencies offer specific modules that, when implemented, can generate a direct return on your social media investment.
2. Network Your Target Market
3. Design & Knowledge
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Hello, I'm Lisa Marsden, I am the founder & chief creative director here at Egami Creative. I love what I do every day!