IT'S WHAT THEY DO EVERYDAY
What this salesperson is wearing, HOW they speak about your company, and WHAT they say are completely up to you. This idea is often lost when businesses are trying to set up their own website. They become more concerned with putting every service/product they offer on the homepage of a site.
The purpose of your site shouldn’t be to add anything. There’s a certain amount of professionalism that needs to be maintained with your brand and aligned with the goals of your site. 80% of people are making their buying decisions on the internet, is your website connecting with them as future buyers?