It’s that time of year again. Time to start making resolutions that you hope will still be around through Valentine’s Day.
Oh, these resolutions aren’t for you, of course, but for your Web site. After all, if 2015 is going to be a banner year for online sales and lead generation, it’s time to get crackin’!
Your visitors didn’t come to your site to buy from you…they came because they had a issue or a problem they needed to solve
TRY NEW THINGS
Start a blog or give pay-per-click ads a chance. Contribute an article to an email newsletter that targets your audience. Set up a wiki to better collaborate with your customers. Add user surveys or a discussion forum to your site.
There are plenty of low-cost, easy-to-implement online tools that you can add to enhance the communication you’re having with your customers. If they fail you’ve learned an inexpensive but important lesson. If they succeed you’ve further bonded with prospects and clients.
Set up time in your day-timer or calendar program now to generate new content for your site. Or, if you have the time now, write some copy that you’ll add to your site in the coming months.
That should free you up down the road when customers and clients are banging on your doors in reaction to all the positive changes you’ve made to your Web site and your Internet marketing.
If your Web site is more than a couple of years old, the code is probably due for an overhaul. By using Cascading Style Sheets (CSS) you can dramatically reduce the amount of code on your site, speeding up the time it takes for your pages to load.
Using CSS to style your Web pages can also make future updates and redesigns much less costly, saving you money in the long run.
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