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That boost button = wasted money...
Guess what? You should NOT be boosting those posts... What should you do instead? Create an Ad from an existing post on your page.
We know that Boost Post button comes up in your business page everytime you send out new posts. It's very intriguing to click, isn't it? Especially that it offers such quick and easy steps to promote your posts. After doing some research and some tests ourselves, we believe that it's NOT the way to go. Instead, Facebook offers you to create a more complex Ad by choosing "Create Ads" in the right corner of your page.
It simply gives you better options to reach your marketing objectives...
Check out this video which shows you step by step how to boost your post for the best return on your dollars spent...
A lot has changed since Facebook entered marketing scene. Facebook has 1.18 billion daily active users. Let’s put that in perspective. That’s over 5X the population of the United States, 15% of the world population … and it’s still climbing. Not to mention the amount of time people spend on Social media, the average user spends 50 minutes per day with Facebook properties.
A few things to keep in mind, especially when you're new at promoting posts for your business:
1. Start by having a goal in mind.
Whether to get viewers, followers or creating a brand awareness. You should always have that goal in mind when creating ads. Think of contents and choose words wisely when promoting a campaign. What do you want people to take from this post and how can you achieve that with the ads you're planning to boost.
2. Pick your targets.
Think about who you would like to target with the posts that you want to boost. Optimize the traffic by specifying locations, ages, interests and other detailed targetings.
We are all aware of the benefits that come along with having a stellar social media following. By now, most trend-worthy brands exist on social platforms and have a good handle of keeping things afloat but if you want to stand out, you need to over exceed in your industry to make it to the top.
Below are three reasons why opting to hire an agency to put a little pep in your step will boost your feeds and profit.
1. Strategy Planning
Want to start a campaign? Launch a new product? Perhaps rebrand your business?
Social media agencies have more experience. Period!
Social media agencies can also help with measuring your community management efforts. Measurement is perhaps the most crucial part to any marketing effort. While measuring direct ROI on social media is difficult, some agencies offer specific modules that, when implemented, can generate a direct return on your social media investment.
2. Network Your Target Market
3. Design & Knowledge
Hear what our clients have to say...
Thank you for making 2017 a wonderful year, filled with fun,
exciting new projects, and plenty of success.
Now that the year is coming to a close, Egami Creative Team wants to wish you a...
We look forward to working with you in the New Year.
Wishing you and your family a wonderful 2018!
Please Note: We are closed Dec. 22nd till Jan. 2nd 2018.
Seasons Greetings from the Egami creative team
Lisa, Mila, Isabel
Gina & Greg
What's your favourite part about the month of December? Is it a cup of warm Chai, a plate full of holiday meal (or Mac and Cheese), being home under a huge blanket, or simply being with your loved ones?
Our Egami team would love to start this month by listing our favourite Holidays movies, selected by very own own team. Find these movies on Netflix, rent or buy them and enjoy all the things above together with a movie!
Then bake our most favourite Holiday cookies!
Spread the cheers and bake extras for your neighbours and friends! And don't forget about us too!
Written by Gerardo Salandra
Customers are also known to avoid a business with an out-of-date social media presence. This can often happen when a business takes on too many social media channels without realizing the amount of time it takes to maintain them.
Having an up-to-date social media presence is so important to business success. Because of this, more companies are turning to outsourced social media management through digital marketing agencies. But what can an agency really offer?
1. An Agency Offers a Social Media Management Strategy
As a business, you have many different strategies to worry about. Maintaining a social media strategy doesn’t have to be one of them. With the experience of working with clients on different types of campaigns, an agency can develop a strategy that works for your business. A marketing agency also has the experience of working with many different platforms so they can talk you through the right ones for you.
A social media marketing strategy can be customized to your industry’s needs. It can also look at your target audience. This is important so that you are getting the best return on your investment.
Hello, I'm Lisa Marsden, I am the founder & chief creative director here at Egami Creative. I love what I do every day!