2. Have a plan & post consistently
"Fail to plan, then plan to fail"; that’s no different in your marketing strategy. These days social media is not just one spoke in a marketing plan, more and more it's becoming the whole bike it’s built on. The best approach is to focus on organic growth, by regularly engaging and sharing relevant content with your audience.
With most of your audience following hundreds if not thousands of other accounts, without regular updates, it’d be easy to have your posts lost in the fray and totally forgotten about. Plus brands that consistently put out suitable content are far more likely to be seen as credible and knowledgeable
This article by Sprout Social provides a great framework and template on how to get started with your social media planning.