You’re also in the unenviable position of being forced to decipher the various options slung at you from every direction – the DIY services advertised by everyone from your domain registrar to myriad specialty companies, freelancers who promise quick-and-simple WordPress installations, high end agencies with big words and complex sounding solutions, and any variation in between.
As complicated as that all sounds, I’m going to simplify it for you today by wiping one big chunk of those options off the table completely. It’s one I like to call “the lady in the garage”.
Who Is The Lady In The Garage?
After three proposal revisions, his exasperated comment was, “Why is this so expensive? My last website was built by a lady who worked in her garage. She built the site and did the SEO and I was getting leads and it was a fraction of the cost.”
Skip ahead past all of the education and explanation that I did because none of it fell on willing ears. This was a person who had set the bar at “lady in the garage” and there was no changing that.
But this isn’t me whining about how people just don’t understand the work that goes into a website. This is me telling you that if you’re in the market for a new website, you might want to rethink your entry bar. And be careful not to get lured by things that sound good (ie: cheap) but will come back to haunt you sooner or later.
Maybe you have a “lady in the garage” – a friend, relative or colleague who does a little web work on the side or knows more than you, anyway, and that’s good enough for you.
Well, I’m going to tell you why, if you’re faced with that option, you should ignore it completely. Pretend the offer never existed. And certainly do not go out seeking it!
Your business, your reputation and your profits depend on it.
The Lady in the Garage is not a Web Professional!
Sixteen years ago when I popped my first copy of Dreamweaver out of the box (yes, software came in boxes in those days, with CDs and everything) I built my first website in about half a day flat, and that was without knowing a single line of HTML or a darn thing about structure or usability.
I had photo carousels and dropdown menus and photos that zoomed and everything. It was one of my proudest moments and I still have those files in a folder so I can pull them out once in a while to remind myself of how far I’ve come. Because when I built that site, I was not a web professional either.
Over the next sixteen years I studied and learned, I watched massive numbers of tutorials and took courses. I practiced and read. I watched what the professionals were doing. I tried, tested, and tried again.
The difference between me and the lady in the garage is that she’s going to pop her software out of the box and get to work building your site. She knows it’s only going to take her a half a day so she charges accordingly. And she is going to give you photo carousels and dropdown menus and everything.
But I – and other web professionals – have spent years studying, practicing and understanding why to build a website, when to use photo carousels, how to manage navigation so that visitors flow through your site and buy or contact you or sign up.