The good news is that search engines like Google and Bing strive to be great equalizers, giving even the smallest gig in town the opportunity to come up high in searches. Their goal is to display the website that is the most relevant to the searcher, regardless of how big or small that business may be. Moreover, unlike traditional marketing methods, organic SEO is completely free.
There are many easy and effective ways that you can increase your ranking and bring brand new visitors to your website. The first thing you’ll need to do is create a website! We can help you there! After that, try out these 7 SEO tips to market your business.
1. Find your niche
2. Choose keywords wisely
Once you’ve honed in on your niche, make a list of keywords to promote in the content on your website, on social media and in your blog. The amazing Google Keyword Planner will tell you how many people are searching for different phrases each month and help you come up with key terms to go after.
You may want to focus on what are known as “long-tail keywords.” These are phrases that are several words long and while they may see fewer searches each month, they’re less competitive. That means you have a better chance of sliding into first place for these phrases. Consider for example, “environmentally friendly kitchen remodeling” as opposed to “kitchen remodeling.”
3. Focus on the local
4. Be on the lookout for linking opportunities
As you make connections, try to find other websites that can link to your site. The chamber of commerce or a local paper are great places to start. Look for bloggers in your niche who can mention your business and toss you a link in their posts. Colleagues or past customers may also be able to help out. Search engines see links as evidence of the credibility and importance of your website, so try to build up a network with as many sites as possible linking back to you.
5. Build your listings & get reviews
7. Keep a blog
Ready to see your business in first place on Google?
Let us create a website for you today!