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Google is introducing a stringent security feature in the hopes to increase user usability and security across the sites we all use on the web. If you're a site without an SSL Certificate, then it is going to affect you.
Google will prompt certificate warnings on all HTTP sites when a user inputs data or any sensitive information on the site, and when any page is viewed in incognito mode. To learn more from Google themselves visit their blog https://blog.chromium.org/2017/04/next-steps-toward-more-connection.html
So What is an SSL Certificate?
SSL Certificates are small data files that digitally bind a cryptographic key to an organization’s details. When installed on a web server, it activates the padlock and the https protocol and allows secure connections from a web server to a browser. Typically, SSL is used to secure credit card transactions, data transfer and logins, and more recently is becoming the norm when securing browsing of social media sites.
Why you should install one?
SSL Certificates protect your sensitive information such as credit card information, usernames, passwords etc. It also: